Eileen has some great tips! Go visit her website for more interesting articles. Thanks Eileen!
Feeling guilty for not doing enough on social media to market your business? Create a plan, execute the plan, evaluate what you did, and adjust as needed. And stop feeling guilty!
Common scenario – You have a Facebook fan page (or Instagram account or whatever) but don’t post consistently, and don’t even know what to post. (If you don’t have a fan page click here for instructions on creating one.)
10 steps to get your social media marketing on track (and stop feeling guilty):
- Brand your profile to match your website both visually (banner image and logo) and the profile descriptions.
- Link everything. Include links from your social media to your website and from your website to your social media. When applicable make your social media accounts “business” accounts. See: How to make an Instagram account a business account.
- Develop a posting schedule. You need to post regularly and consistently. This is especially…
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